Privacy Policy

Last Updated: 9 Sep 2026

Baseus respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you visit or make a purchase from the Baseus Indonesia official online store (the “Site”), contact our customer service team, participate in our promotions, or otherwise interact with our products and services.

This Privacy Policy is intended to be read in accordance with applicable data protection and privacy laws and regulations, including Indonesia’s applicable personal data protection requirements.

By using our Site or providing your personal data to us, you acknowledge that you have read this Privacy Policy.

1. Who We Are

For the purposes of this Privacy Policy, “Baseus,” “we,” “us,” or “our” refers to the entity responsible for operating the Baseus Indonesia official online store and processing your personal data in connection with the services described in this Privacy Policy.

Data Controller / Responsible Entity:
PT IDN Baseus Technology

Registered Address:
Blok H Nomor 16, Rukan Golf Island-Pantai Indah Kapuk

Contact Email:
privacy@Baseus.com

2. Personal Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data.

2.1 Information You Provide to Us

When you place an order, create an account, contact us, participate in a promotion, or otherwise interact with our Site, you may provide information such as:

  • Full name;
  • Email address;
  • Telephone number;
  • Shipping and billing address;
  • Account information;
  • Order and purchase information;
  • Product preferences;
  • Customer service communications;
  • Reviews, feedback, or survey responses;
  • Warranty and after-sales information; and
  • Other information you choose to provide.

2.2 Payment Information

When you make a purchase, payment information may be processed by our authorized payment service providers.

Depending on the payment method selected, this may include information relating to:

  • Credit or debit cards;
  • Bank transfers or Virtual Accounts;
  • E-wallets;
  • QRIS;
  • Installment or Buy Now, Pay Later services; and
  • Other payment methods available at checkout.

Where payments are processed directly by third-party payment service providers, Baseus generally does not receive or store your complete card number, CVV, OTP, password, or other sensitive payment authentication credentials.

2.3 Information Collected Automatically

When you visit or use our Site, certain information may be collected automatically, including:

  • IP address;
  • Browser type;
  • Device type and operating system;
  • Device identifiers;
  • Language and regional settings;
  • Pages viewed;
  • Products viewed or searched for;
  • Referring URLs;
  • Date and time of visits;
  • Interaction with website features;
  • Shopping cart activity; and
  • Cookie and similar technology information.

We may use cookies, pixels, tags, software development kits, and similar technologies to collect some of this information.

3. How We Use Your Personal Data

We may process your personal data for purposes including:

  • Processing and fulfilling your orders;
  • Processing payments and confirming transactions;
  • Arranging shipping and delivery;
  • Managing returns, refunds, exchanges, repairs, and warranty claims;
  • Creating and managing customer accounts;
  • Providing customer service and technical support;
  • Communicating with you regarding your orders;
  • Detecting and preventing fraud, abuse, unauthorized transactions, and security incidents;
  • Operating, maintaining, and improving our Site;
  • Understanding how customers use our Site and products;
  • Conducting analytics and measuring website performance;
  • Personalizing your shopping experience;
  • Recommending products or content that may be relevant to you;
  • Sending marketing communications where permitted by applicable law;
  • Managing promotions, campaigns, surveys, and loyalty activities;
  • Complying with legal, tax, accounting, regulatory, and contractual obligations;
  • Establishing, exercising, or defending legal claims; and
  • Protecting the rights, property, security, and legitimate interests of Baseus, our customers, and others.

We will process personal data only where we have an appropriate basis for doing so under applicable law.

4. Marketing Communications

Where permitted by applicable law, we may use your contact information to send you information about Baseus products, promotions, special offers, campaigns, and other marketing communications.

Where consent is required, we will request your consent before sending such communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the relevant email or by contacting us.

Opting out of marketing communications will not prevent us from sending you non-promotional communications that are necessary to manage your orders, account, warranty claims, customer service requests, or other transactions.

5. Cookies and Similar Technologies

Our Site may use cookies and similar technologies to operate and improve the website, remember your preferences, understand website usage, measure advertising performance, and provide relevant content.

These technologies may include:

  • Essential Cookies — necessary for website functionality, checkout, security, and account features;
  • Functional Cookies — used to remember your preferences and improve website functionality;
  • Analytics Cookies — used to understand website traffic, performance, and customer interactions; and
  • Advertising Cookies — used to measure campaigns and provide more relevant advertising, where permitted.

Where required by applicable law, non-essential cookies will be used based on your consent or other appropriate legal basis.

You may be able to manage your cookie preferences through our cookie settings tool and/or your browser settings.

Disabling certain cookies may affect the functionality or performance of the Site.

6. How We Share Personal Data

We may share personal data with third parties where reasonably necessary to operate our business and provide our services.

These parties may include:

  • E-commerce and website service providers;
  • Payment processors and financial institutions;
  • Logistics companies and delivery partners;
  • Warehousing and fulfillment providers;
  • Customer service providers;
  • IT, hosting, cloud, and cybersecurity providers;
  • Analytics providers;
  • Advertising and marketing partners;
  • Email, SMS, and communication service providers;
  • Professional advisers, including lawyers, auditors, accountants, and insurers;
  • Baseus affiliates and related companies; and
  • Government authorities, regulators, courts, law enforcement agencies, or other parties where disclosure is required or permitted by law.

We expect service providers that process personal data on our behalf to handle such information appropriately and in accordance with applicable contractual and legal requirements.

We do not sell your personal data in exchange for monetary consideration.

Certain advertising or analytics activities may nevertheless constitute “sharing,” “targeted advertising,” or similar processing under particular privacy laws. Where applicable, we will provide the choices required by law.

7. Payment Service Providers

Payments made through our Site may be processed by independent third-party payment service providers.

These providers may process your personal data in accordance with their own privacy policies and legal obligations.

We recommend reviewing the privacy information provided by the applicable payment provider when selecting a payment method.

For more information about payment-related terms, please refer to our Payment Policy.

8. Shipping and Logistics

To fulfill and deliver your order, we may provide relevant personal data to our logistics, warehousing, and delivery partners.

This may include your:

  • Name;
  • Delivery address;
  • Telephone number;
  • Order information; and
  • Other information reasonably necessary to complete delivery.

Our logistics partners may process this information for purposes such as shipping, delivery confirmation, customer contact, shipment tracking, and handling delivery-related issues.

9. International Transfers of Personal Data

Baseus operates internationally, and some of our service providers, affiliates, systems, or data storage facilities may be located outside Indonesia.

As a result, your personal data may be transferred to, accessed from, or processed in countries or regions outside Indonesia.

Where required by applicable law, we will take appropriate measures in connection with international transfers of personal data, which may include contractual safeguards, assessments, consent, or other legally recognized mechanisms.

10. Data Retention

We retain personal data only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:

  • Complete and maintain transaction records;
  • Provide warranty and after-sales services;
  • Comply with tax, accounting, and legal requirements;
  • Prevent fraud and abuse;
  • Resolve disputes; and
  • Establish, exercise, or defend legal claims.

The specific retention period may vary depending on the type of personal data, the purpose for which it was collected, and applicable legal requirements.

When personal data is no longer required, we will take reasonable measures to delete, destroy, anonymize, or otherwise handle it in accordance with applicable law.

11. How We Protect Your Personal Data

We use reasonable technical, administrative, and organizational measures designed to protect personal data against unauthorized access, disclosure, alteration, loss, destruction, or misuse.

These measures may include access controls, authentication procedures, encryption where appropriate, security monitoring, and restrictions on access to personal data.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You should therefore also take appropriate measures to protect your account credentials and devices.

Please do not share passwords, OTP codes, CVVs, or other authentication credentials with unauthorized persons.

12. Your Privacy Rights

Subject to applicable law and relevant exceptions, you may have rights regarding your personal data, including the right to:

  • Request information about the processing of your personal data;
  • Request access to your personal data;
  • Request correction or completion of inaccurate personal data;
  • Request deletion or destruction of personal data in certain circumstances;
  • Withdraw consent where processing is based on consent;
  • Object to or request restriction of certain processing activities, where applicable;
  • Request termination of certain processing activities;
  • Obtain or request a copy of certain personal data, where applicable; and
  • Exercise other rights available under applicable personal data protection laws.

We may need to verify your identity before processing a privacy rights request.

Certain requests may be subject to limitations or exceptions under applicable law, including where we are required to retain information to comply with legal obligations or establish, exercise, or defend legal claims.

To submit a privacy request, please contact us using the details provided in the Contact Us section below.

13. Children's Privacy

Our Site and services are intended for general consumer audiences and are not specifically directed at children.

We do not knowingly seek to collect personal data from children in violation of applicable law.

Where the processing of a child's personal data requires the consent or authorization of a parent, guardian, or other legally authorized person, we will take appropriate measures as required by applicable law.

If you believe that a child has provided personal data to us in circumstances that may not comply with applicable law, please contact us.

14. Third-Party Websites and Services

Our Site may contain links to third-party websites, platforms, applications, social media services, or other external services.

We are not responsible for the privacy practices of independent third parties.

When you leave our Site or use a third-party service, we encourage you to review the applicable third party's privacy policy before providing personal information.

15. Social Media and Advertising Platforms

We may maintain accounts or conduct advertising through third-party social media and digital advertising platforms.

When you interact with Baseus through these platforms, both Baseus and the relevant platform may process information relating to your interaction.

The platform's processing of your personal data is governed by its own privacy policy and terms.

Where we use advertising technologies on our Site, we will provide any notices, consent mechanisms, or opt-out choices required under applicable law.

16. Fraud Prevention and Security

We may process certain personal data to detect, investigate, and prevent fraudulent transactions, unauthorized account access, payment abuse, cybersecurity incidents, and other potentially unlawful activities.

Where reasonably necessary, relevant information may be shared with payment providers, financial institutions, security service providers, law enforcement authorities, or other appropriate parties, subject to applicable law.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our products and services;
  • Website functionality;
  • Business practices;
  • Technology;
  • Service providers; or
  • Applicable legal and regulatory requirements.

When we make changes, we will publish the updated Privacy Policy on our Site and update the “Last Updated” date at the top of this page.

Where required by applicable law, we may also provide additional notice or request consent for material changes.

18. Contact Us

If you have questions about this Privacy Policy, how we process your personal data, or wish to exercise your privacy rights, please contact us:

Baseus Indonesia

Privacy Email: privacy@Baseus.com
Customer Service: care@baseus.com
Responsible Legal Entity: PT IDN Baseus Technology
Address: Blok H Nomor 16, Rukan Golf Island-Pantai Indah Kapuk

When submitting a privacy request, please provide sufficient information for us to identify your request and respond appropriately. For your security, please do not send passwords, OTP codes, CVVs, or complete payment card details by email.